Supermarket giants are to examined by the Competition Comission. The big, centralised logistical operations of the supermarkets are driving the homogenisation of business, shopping, eating, farming, food, the landscape, the environment and our daily lives. In the process, Britain is being sucked into a vortex of US-style, chain-store-led, clone retailing, both in towns and in soulless "big-box" out-of-town shopping parks - what they call in the US, with its associated suburban sprawl, the "dead zone". According to the competition comission. It is said that customer intelligience is the secret behind Tesco's success. With the use of Dunhumby, a marketing data specialist of which tesco owns 83%, However such success can suffocate the other supermarkets competing in the market, argues Andrew Simms.
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